2014 FIFA World Cup™ Cans
by Diane Lindquist on 05/27/2014 | 2 Minute Read
"Just as Brasil is everyone’s country and Coca-Cola is everyone’s drink, the FIFA World Cup™ is everyone’s cup. Through 'The World’s Cup', Coca-Cola wants to celebrate real people playing football, demonstrating how the game is a force for a more inclusive and connected world.”
- Joseph Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, The Coca-Cola Company
Every four years Coca-Cola takes part in FIFA World Cup™. This year FIFA World Cup™ will be hosted in Brazil and in honor of the country, Coca-Cola has collaborated with São Paulo street artist Speto and UK design studio BGO to bring you a new limited edition of 2014 FIFA World Cup™ Cans. They feature the color and characteristic designs of Brazilian street art with the faces of four young people from Brazil reproduced in Speto’s signature graphic style.