by Diane Lindquist on 03/10/2014 | 2 Minute Read
Irving & Co have worked closely with the founders of Rude Health, Nick and Camilla Barnard, to create a new and eye catching identity designed to challenge the worthy pre-conceptions of the health food sector.
"Inspired by Rude Health's brand values of quality, integrity and positive energy, we projected pop-art color and vitality along with mouth watering ingredients to ensure that the brand has a consistent energy, identity and clear stand out on the aisles.
We have applied the new design across the complete range and continue to work with Nick, Camilla and the team to build the brand going forward. Illustration by Jack Hughes."