by Diane Lindquist on 03/05/2014 | 2 Minute Read
LRXD recently completed the package design for Perfect Bar using fun illustrations and color to represent each bar flavor.
"Four years, a family of ten, a bunch of barbells and a motor home. A second generation of siblings working together as business partners. And a nutrition bar so different, it’s in the refrigerated section of your favorite store. That’s the story Perfect Bar hired us to tell through their new 7-bar packaging redesign. And that’s why we say, they’re Grounded In Perfection."
Designed by LRXD
Creative Director: Kelly Reedy
Copywriter: Eric Kiker
Designer: Kent Ervin
Country: United States