Year Of The Horse
by Jessica Deseo on 03/13/2014 | 2 Minute Read
I am loving this self-promo piece from MM Identity Lab, a desk calendar that doubles as a deck of cards when the year is over.
"Every year, MM Identity Lab produces a calendar that correlates with the Chinese Zodiac. Because 2014 is the Year of the Wooden Horse, we decided to create a poker-inspired desk calendar that doubles as a deck of cards. The woodcut-style illustration and wooden holder play off of the Zodiac. 12 of the 52 cards in the deck represent the 12 months in the year and correlate with the four seasons. These calendar cards can be displayed on the wooden holder to guide a person through 2014. Come the next year, the calendar can hang around as a custom-designed deck of playing cards.
Two color offset print on ivory paper gave the illustration added depth and made it pop. The custom-made wooden holders were hand stained to add character and individuality to every piece. Everything was packed in hand-stamped boxes with wispy hay to round out the presentation."
Designed by MM Identity Lab
Team: Cathleen Mitchell, Julie Baker, Paul Dunbar, Victor Vasquez, Adam Hansen, Crissy Saint, Jarrod Joachim.
Country: United States