Before & After: Kings Biltong
by Diane Lindquist on 02/11/2014 | 3 Minute Read
With exploding demand for tasty protein-rich sports supplements, Kings Biltong has outrun the competition. They are taking the taste factor to another league, highlighted with a redesign done by UK's Robot Food.
“We wanted our brand to really do our biltong justice and drive the message home about our commitment to quality, taste and 100% British ingredients. It was also important to emphasise our traditional values. Robot Food helped us realise our potential and we’re absolutely delighted with the results.”
-Charlie Simpson-Daniel, Director of Kings Biltong
The market for healthy, protein-packed snacks is booming, and Kings Biltong is leading the way. The nutrition brand, set up by three ex-England rugby-playing brothers, makes dried, sliced beef in a range of delicious flavours.
Produced on their North Yorkshire farm from grass-fed British-beef, the high-protein, low-fat snacks offer athletes an alternative to chalky protein bars and other supplement snacks that often miss the mark in terms of both taste and quality perceptions.
Specialist brand development agency Robot Food, was asked to kick their branding and packaging into touch. The clean, confident result uses bolder, simplified branding, messaging and colourways to put quality, taste and provenance first.