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Before & After: Kings Biltong

by Diane Lindquist on 02/11/2014 | 3 Minute Read

With exploding demand for tasty protein-rich sports supplements, Kings Biltong has outrun the competition. They are taking the taste factor to another league, highlighted with a redesign done by UK's Robot Food.

“We wanted our brand to really do our biltong justice and drive the message home about our commitment to quality, taste and 100% British ingredients. It was also important to emphasise our traditional values. Robot Food helped us realise our potential and we’re absolutely delighted with the results.” 

-Charlie Simpson-Daniel, Director of Kings Biltong


The market for healthy, protein-packed snacks is booming, and Kings Biltong is leading the way. The nutrition brand, set up by three ex-England rugby-playing brothers, makes dried, sliced beef in a range of delicious flavours. 

Produced on their North Yorkshire farm from grass-fed British-beef, the high-protein, low-fat snacks offer athletes an alternative to chalky protein bars and other supplement snacks that often miss the mark in terms of both taste and quality perceptions.

Specialist brand development agency Robot Food, was asked to kick their branding and packaging into touch. The clean, confident result uses bolder, simplified branding, messaging and colourways to put quality, taste and provenance first. 



The ingredients for a really great brand were already there. These natural, 100% British products are made to very high standards, and the rebrand celebrates this with proud, contemporary design which has a vintage sporting appeal.
— Simon Forster, Creative Director

Designed by Robot Food

Country: United Kingdom

City: Leeds

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