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Before & After: Seventh Generation

by Jessica Deseo on 12/11/2014 | 2 Minute Read

Seventh Generation hand soaps have revamped their line of eco-friendly soaps and commissioned NYC-based Beardwood&Co to create a colorful and impactful new collection. This new soap line accentuates a modern and natural looking design that shows the brands commitment to eco-friendly and toxic-free products. 

"Seventh Generation, the eco-friendly brand known for its commitment to a toxin-free environment, recently introduced new packaging for its line of hand wash products and saw sales double almost overnight."


“We always knew package design was important to consumers when it comes to hand wash because it’s on display and part of their home decor,” said Joey Bergstein, CMO at Seventh Generation, “but we were still blown away to see how much they loved these new bottles.  We’re actually having trouble keeping them in stock.”


The new packaging was designed by NYC-based Beardwood&Co., a branding firm that has extensive experience with beauty and personal care brands.  “Seventh Generation asked us to design packaging that is true to their brand mission and beautiful enough to earn a place on the kitchen counter or bathroom vanity,” said Julia Beardwood, Partner at Beardwood&Co. 

“Clear recyclable bottles allow people to see the natural tint of the product inside and the imagery around the outside reinforce the simple goodness of the formulas.  It’s an irresistible combination of product and design working together to win people over.”

Designed by: Beardwood&Co
City: New York
Country: U.S.A

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