Aromissimo's Vegetable Oil
by Jessica Deseo on 11/20/2014 | 2 Minute Read
Inspired by the vegetable oil's liquid form, Aromissimo combines the functionality of a tube with a monochromatic label design.
"It has a new kind of packaging, not habitual for the segment of the vegetable oils. At first glance it looked like a cosmetic product, so our main goal was to break the stereotype and find a correct association at the first visual contact with the product. "
"The uniqueness of the product and its traditional European use has been emphasized in the name that emerged from the Italian language: «Aromissimo» comes from the words AROMA (fragrance) and BENISSIMO (beautiful). '