Concepts We Wish Were Real

by Elizabeth Freeman on 11/14/2014 | 16 Minute Read

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Today we take a look at a group of concepts that cleverly use color for their bold entrance into the marketplace. With powerful illustrations and patterns, these projects capture the hearts of consumers with their playful attitudes. 

New Zoo in St. Petersberg

Student

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Ann Bolshakova & Vladimir Bolshakov are introducing a new zoo to St. Petersberg that offers people a unique, one of a kind experience that is like no other.

All merchandising, and ads for the launch are boldly stated with bright colors and fun animal illustrations that are incorporated in the busy streets of the city, in areas such as bus stops, billboards, and subway stations. 

 

Country: Russia

Wilde Irish Chocolates

Student

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Student Martin Lynch created a line of Wilde Irish Chocolates inspired by the famous Oscar Wilde. Whimsically decorated and packaged by hand, these indulgences explore the non-sensical world of the circus with personified animals and a hypnotic color scheme. 

 

Designed by Martin Lynch

Country: Ireland 

Monkey Moo Milkshakes

Concept

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 I want to drink Monkey Moo Milkshakes. Monkey Moo milkshakes is a soon-to-launch kids milkshake company. These concept designs were done by the very talented Kane O'Flaherty.The goal was to create a brand identity that was toy-like and colorful. The packaging of the product had to be something that any kid would be proud to display at the lunch table. The colors and graphic design make it playful and fun while still communicating trust and high-quality.

This is a great concept design; it makes me want to be a kid again.

 

Country: United Kingdom

Nom d'un chien 

Student

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Student Marine Bacot not only designed a fun and interactive packaging but she successfully explored an area otherwise quite conservative and uninventive. For anyone who has a dog, poop bags are an essential companion during daily walks. To add a bit of colour and fun to an otherwise tedious task, Marine has created 3 colourful and fun packs for different dog sizes. The clever back of pack is designed in a way that pushes users to pull the bag… from the backside of the dog. “The goal was to give a playful and ludic aspect to something that looks like disgusting for many people, and many dog owner.” 

 

Designed by Marine Bacot

Country: France

Diet Coke: Millions of One of a Kind Bottles

Concept

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The campaign, revolving around the concept “Stay Extraordinary,” produced over 2 million different bottles using a new printing system that printed every bottle with a different look. For the consumer this meant no bottle repeated itself and whoever bought a diet coke bottle received a one-of-a-kind design. The purpose of the campaign was to convey to Diet-Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles. The campaign was accompanied by digital media coverage which gave Diet-Coke fans the opportunity to create an online cup set of their choice, identical to the bottles they collected. In addition to all of the above, selected marketing outlets gave the consumers the chance to create thousands of Diet-Coke branded products such as bags, t-shirts and iPhone covers. The complex campaign was made possible due to an innovative printing technology. A special algorithm was created which gave birth to the design technique - It could create millions of different designs that were completely auto-generated, with no need for human intervention. "We are proud to launch such a complex, innovative and extraordinary campaign which will convey to all Diet-Coke consumers how extraordinary they are themselves."

-Alon Zamir, Vice President of Marketing Coca-Cola Israel

 

Via Coca-Cola Israel 

 

Production: Q Digital 

Print Technology: HP Indigo 

Ad Agency: Dahaf

Arepa'

Student

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The project consisted on creating a packaging system to take away "arepas" (a traditional and emblematic food of Venezuela and Colombia). Arepa' is for a young audience that has no time and wants to eat well. The proposal consists of a series of folded cardboard packaging without adhesive, manually assembled for easy transportation and consumption of the product. The graphic uses funny characters representing the typical names that have been given to the different types of arepa's over the years, highlighting their origin and variety of ingredients.

 

Designed by María Duriana Rodríguez & Diego Frayle

Country: Spain

 

Photographer: Carlos Arturo Rodríguez

Pipó

Concept

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Pipó would be the first gourmet popcorn in Brazil conceptualized by Agência Yo. Colorfully hypnotic patterns grace each cylindrical tube that once opened reveal a pop of tang with unique flavor combinations.

 

Designed by Agência Yo

Country: Brazil

Aldo India Pal Ale

Concept

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Aldo Indian Pale Ale ventures into the interstellar world of macaroni and cheese, diamonds and tear drops. A brilliant blue background against contrasting yellow and pink helps this malty concoction stand out from the crowd almost reassuring its consumer that drinking the Kool Aid will teleport you to this unknown dimension. 

 

Designed by Philip Arvidson

Country: Sweden

ZOETS Stroopwafels

Concept

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 TORO PINTO decided to make “Smaken” the name of the bakery company instead of being the product´s name so more products could be developed in the future. The name developed was “ZOETS” which translates as "sweet" in dutch. For the visual identity, the main concept was to generate a sense of home and coziness as a reference to the origins of this pastry. The illustrations were generated for telling the story of the candies transformed into stroopwafel by this cook in the Netherlands, between winter-flowers and mills. To enhance the home/warmth concept it was decided to create a visual style that would represent the softness of yarn and cross point embroidery, a handcraft that is representative of this region. 

 

Designed by TORO PINTO

Client: SMAKEN bakery 

Country: Mexico

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