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FASHION—Books Media

Lacoste L!ve Pop-Up

by Elizabeth Freeman on 11/11/2014 | 3 Minute Read

Lacoste has launched a new product in their Lacoste L!ve line that features an eye-popping fragrance. The preppy urban design abstractly illustrates a classic short sleeve polo shirt with a crocodile. Playing on perspective, the liquidly aroma is packaged in blue glass with inspiration drawn from the De Stijl art movement and Mondrian paintings.


"Lacoste L!ve and enriched it with freshness of lime in top notes, announcing a blend of green leaves and sea notes in the heart, relating on a base created of liquorice and guaiac wood.".  

To celebrate, a playful and handmade pop-story was created in addition, exploring scent pictorially.


Pop-up designed by: Wildvertising

Paper Design: Ink Studio

Country: Belgium

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