by Ivan Navarro on 10/06/2014 | 2 Minute Read
Are you a Agnes, Rosie, Wilson, or Jack?
A blend of juices, or "Bunch", was the inspiration behind Bunch Juices, a London raw-juicery. Each juice is personified as a member of a family and given a name that corresponds to its specific flavor profile. This approach allows the brand to create unique stories around each juice, and the entire family range as a whole, for a concept that is ownable and limitless.
"NY restaurateurs came to us with the idea to open up one of the first raw juice stores in London. We created the brand name, individual juice naming system, brand identity and package design. Postcards can be sent from vegetable juices while vacationing on the coast of Spain or Agnes can leave her number on a napkin. We also nod to the origins of the ingredients by graphically illustrating rows of crops and overhead patterns of crop fields."
Creative Director: Mitchell Paone
Project Manager: Meg Donohoe