The Dieline Summit: Introducing Tessa Westermeyer & Lori Gross From Landor Associates
by Jessica Deseo on 10/29/2014 | 3 Minute Read
Tessa Westermeyer is Executive Creative Director for the EMEA region located in the Paris office of Landor Associates and Lori Gross is executive director of strategy and insights in the Cincinnati and Chicago offices of Landor Associates.
Tessa and Lori will be speaking together on the overarching theme and question for The Dieline Summit:
WHAT IS THE FUTURE OF PACKAGE DESIGN?
Tessa is responsible for the creative leadership of Procter & Gamble (P&G) brands, including Always, Eukanuba, Febreze, and Secret. She is also the new business lead for all beauty business.
She has experience in creating brand experiences for clients such as Coca-Cola, Disney, Federated Department Stores (Macy’s), Paramount Parks, Sony, Starbucks, and Timberland.
Lori was instrumental in developing the first category architecture and visual identity system for P&G’s global oral care portfolio.
With over 20 years of branding experience, Lori’s skills include consumer segmentation, brand architecture, portfolio management, brand strategy, brand reinvention, design themes, visual identity development, regimen systems, new product launches, and consumer insights.
Both Tessa & Lori will be presenting together at The Dieline Summit. Their presentation will focus on defining the future of packaging through great design and the five fundamentals of great design.
A brief description on their presentation:
The future of packaging is for design to define. It requires creativity that is new, innovative and novel. It requires movement away from the status quo and movement toward something new and different. Join Landor’s, Lori Gross, Executive Director, Strategy & Insights and Tessa Westermeyer, Executive Creative Director, EMEA, as they discuss things as old as time like wine, bacon and rubbish, and how even these evolved by remaining true to the five fundamentals of great design.
1. Examine how powerful insights are accelerants for good ideas that drive
brand experience and brand value.
2. Evaluate how powerful ideas and innovation happen not only in spite of
constraint because of it.
3. Consider the importance that storytelling plays when selling ideas to your clients,
products consumers and ultimately, driving business results.