The Pantry Cafe
by Elizabeth Freeman on 10/23/2014 | 3 Minute Read
Simply Kraft is what this cafe in Mumbai is all about. The choice of a consistent organic substrates, creates a sense of authenticity that is equally and visually sincere as it is eco-friendly.
"The Pantry Cafe celebrates healthy living through organic and farm fresh produce. Not restricting this thought to just food, we brought it alive through a holistic branding and packaging exercise.
The good people behind The Pantry Cafe also wanted their offering to retain the heritage status the location and structure offered them, yet look appealing enough to encourage younger folk to try it out. Classic meets Hipster, if there ever was such a match."
"While inspiration was taken from vintage signage, this project required the identity to be younger and simpler without losing that classic feel the structure lent itself to."
"We decided to use a condensed inline font, a perfect marriage of character and clarity. Now we had texture without using bevels or drop shadows. We integrated smaller classic fonts for the rest of the name and voila! we now had bold legibility, coupled with a delicate touch."
Designed by Dallas Company
Client: The Pantry Cafe