by Elizabeth Freeman on 10/03/2014 | 2 Minute Read
Dont get fooled, Pharmacie Goods has nothing to do with medicine. It is a subscription service for men that delivers a fresh new pair of socks every month to your front door. Based in London, it was important for these socks to transport safely and arrive in mint condition. In order to do so, the hand-made goods are packaged in vacuum-sealed, waterproof bags and blanketed with thick cardboard.
"Pharmacie Goods is a mens subscription service focussed on the manufacture and delivery of ‘signature’ socks. Users sign up to the service and then receive one pair of hand-linked socks per month. All socks are designed by the Pharmacie team in Paris, then constructed by hand in a Northern Italian factory, before finally shipping from their London office."
"Pharmacie approached Socio to design the mailing pack for their monthly deliveries. The only limitations to the brief were that the pack had to protect its contents in transit and be able to fit through a standard size letterbox. Our solution was to create a simple card construction for the outer layer and combine it with a metallic foil bag. The color palette was kept as neutral as possible to allow the unique color and patterns from the monthly socks to stand out."