Tokyo Cafe Rebrand
by Jessica Deseo on 10/17/2014 | 7 Minute Read
Tokyo Cafe is a casual Japanese cafe that serves a combination of western and Japanese dishes and desserts. Designed by Marlon Mayugba who's goal with Tokyo Cafe was to create an identity based on simplicity and elegance. The design execution created a modern cafe feel with a fine dining flair.
"My Goal was to create an Identity for Tokyo Cafe based on the core intent for simplicity and elegance, keeping it very basic with soft, earth-toned colors, with a splash of pastel colors in contrast, and that of a hand-crafted, recycled texture feel of the materials to be used to back it up. The design should appeal to both modern cafe culture and a fine dining experience.
Gathering all the datas provided by the client and researched informations, the plan is to trim out all of the unnecessary elements, bringing it down to its most simplest and down-right effective form, and creating a visual consistency in all of its formats."
Designed by: Marlon Mayugba