Paradise Gourmet: Exotic Coffee
by Barbara Zandvliet on 10/14/2014 | 2 Minute Read
Design Studio Artemov Artel created exotic gift packaging for a series of coffees from Paradise Gourmet Club. Significantly more expensive than traditional coffee and poorly known by consumers, the company wanted its packaging to demonstrate exclusivity and premium value for its boxed gift sets.
"Each type of coffee from this collection is produced only in certain areas and has a distinct, unique taste. Mystical characters of Tiki (Hawaii), Barong (Indonesia), La Tolita Culture (Ecuador), Taino (Jamaica), Mahakala (Nepal), Furisiya (Yemen) inspired us to create vivid images, closely related to the distinctive cultures of the coffee.
A combination of graphics, package shape (tube) and technological solution (embossing, graphic paper) creates the image of a premium product."
Paradise Gourmet's packaging feels like a treasure box. The linden wood gift box is understated and rustic, but when opened reveals custom compartments perfectly suited for the exotic gold and silver graphics that shine out from the matte black paper wrapped tubes.
Art Directors: Sergii Artemov & Gera Artemova
Designer: Sergii Artemov