Vendors line the halls of Fancy Food Fest

The Hidden Sea

by Tiffanie Pfrang on 01/29/2014 | 3 Minute Read

Jon Contino, a self proclaimed 'Alphastructaesthetitologist’ from New York was art directed by Co Partnership to bring The Hidden Sea to life with his illustration. The textural qualities in his work were a perfect match to the brand story, which we amplified by choosing to screen print the design directly onto the glass.

Millions of years ago, the Limestone Coast of South Australia was covered by the Great Southern Ocean. Over a series of ice ages the ocean receded leaving the ground layered with ancient fossilized limestone, making the region a world heritage site.

Within these rich alluvial soils, sea fossils including whale fossils have been found. Today this soil provides a natural and unique filtration system for the regions world famous wine industry.

Designed by Co Partnership
City: Sydney
Country: Australia

Illustration: John Contino, New york

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