Vendors line the halls of Fancy Food Fest

Student Concept—BEVERAGE—Wine Champagne

Student Spotlight: Harto De Vino

by Jessica Sanchez on 06/07/2013 | 2 Minute Read

05 25 2013 hartodevino 1

HARTO DE VINO, final degree project of Diego Delgado a young Spanish graphic designer. "In 2012, a Ribera del Duero (Spain) vine grower made a wonderful harvest with a huge excess of grapes which he found impossible to sell. At that moment, he decided to make an investment and founded the winery Bodega 99. His aim was to produce his own wine in a commercial way and make use of that excess of grapes. It was the beginning of a business adventure.



"The first line of young wines from this recently created winery was named HARTO DE VINO after a Spanish expression which means having drunk too much wine. The name of the brand refers to the origin of the winery and tries to attract the target audience’s attention by using humor and irony.

It was also created a promotional campaign which used the image of different public celebrities related to the world of drugs and alcohol. This campaign, together with the motto HARTO DE VINO, was used to promote the launch party for this new wine brand."

Designed By: Diego Delgado, Spain

05 25 2013 hartodevino 205 25 2013 hartodevino 405 25 2013 hartodevino 305 25 2013 hartodevino 905 25 2013 hartodevino 1105 25 2013 hartodevino 505 25 2013 hartodevino 805 25 2013 hartodevino 1005 25 2013 hartodevino 705 25 2013 hartodevino 12

05 25 2013 hartodevino 1405 25 2013 hartodevino 13

You may also like