by Tiffanie Pfrang on 06/04/2013 | 1 Minute Read
We love Asprey Creative's work for Yummo's, a new sub-branded range from Carman's, one of Australian's highly successful Muesli bar brands.
"In targeting an entirely new kids demographic, Asprey Creative needed to leverage the brand's existing equity. We did this by evolving the black background of the core range into a chalkboard. This allowed us to retain the overall visual equity of the Carman's brand and bring the range to life in varianting chalk characters, playing up fun and making the range very kid-friendly. An overall matte varnish gave the chalkboard an authentic, tactile quality and helped differentiate Yummo's from the core range."
Designed by Asprey Creative, Australia