Marshall Fridge Packaging
by Diane Lindquist on 06/03/2013 | 1 Minute Read
Even the box has stage presence. Loud, like a rock star. Practical, like a roadie. In just 48 hours, the Marshall Fridge box, designed by Proximity garnered over 14 million impressions online. And a few weeks later, a formal complaint from UPS because it was too appealing to thieves.
"We created a piece that pays tribute to Marshall Amplification, but pushed it a little further towards Rock'n'Roll. Gritty texture, cheeky language, and an overall impressiveness will both surprise the customer on arrival, and hold up as an ambient sales piece in a retail store."
Designed by Proximity, Canada
Art Director: Jon MacArthur
Copywriter: Ed Malyon
ACD: Trent Thompson