Little Printer is BERG’s first connected product to be released into the consumer market. An example of an incredibly ambitious project by a small independent agency, the product itself, ‘lives in your home, bringing you news, puzzles and gossip from friends’ in the form of a small printed newspaper.
The initial target audience of early adopters would be a selection of BERG’s cult following plus a mix of developers, designers and those aware of high design. In terms of the brief that was developed with the client a number of very important considerations were apparent in the design of the packaging.
Honesty- the packaging was to reflect its roots as a niche connected product brought to life by its artisan creators. The packaging should be simple and functional with delightful details.
Personality- The charm, personality and soul of the product are all things that need to be encapsulated or revealed in the packaging. Perfecting the first welcome to the product is hugely important. Little Printer’s friendly face should be the first thing you see.
Narrative- The packaging should help to connect the user with the product both physically, cognitively and emotionally. A narrative to accompany the unboxing experience to help educate, introduce and set up the product is fundamental to the design.
Practicality- All packaging is to be flat-pack to reduce shipping, assembly and storage costs. The packaging should also suitably protect all in-box contents for international shipping.
Since its launch, Little Printer along with its packaging has been very well received. The company is currently taking pre-orders for its next batch and both agency and client are very proud of the results.
Designed by Burgopak
Location: London, United Kingdom
Category: Technology, Games & Toys, Media, & Self-Promotional
Special Thanks to inwork and MWV