The Dieline Package Design Awards 2013: Health & Beauty, Merit - Essential Patch
by First name Last name on 06/23/2013 | 2 Minute Read
Grason Ratowsky of Ratowsky Creative came together with the Essential Patch team to create and develop a hip new brand identity, voice and packaging solution for the company's new line of organic aromatherapy patches.
The strategy was multi-layered as the client's vision was comprised of some major design requirements. Essential Patch wanted an old-time packaging structure paired with bold color palettes to replicate their strong scented aromatherapy patches. They also wanted the design to be hip, fresh and not too earthy.