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by Jessica Sanchez on 03/04/2013 | 1 Minute Read

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Freiddy's is a local fruits and snacks shop.



"The big idea was to translate the natural benefits and the proximity into a simple and smart visual language. Starting from a splash (from the logo), we’ve created the iconic packaging design: “the exclamation sign”. All the packs are one color printed, in order to be in the budget, but also to show a diversity in the shop (for every product we have one different color on the pack)."

Designed by Ampro design / Bucharest

Creative director & Designer: Irinel Ionescu
Account Manager: Mihaela Dumitrescu
Prepress: Danubiu Birzu


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