by Tiffanie Pfrang on 03/28/2013 | 2 Minute Read
"Brandient (Singapore) created Minima Moralia, six special labels for six different blends, oaked and matured, from Domeniul Coroanei Segarcea: Honor, Respect, Devotion, Hope, Gratitude and Honesty. There is truth in wine, and also in the peoples’ eyes—this was the insight that lead to the creation of the wine’s identity. Plus our creative director Cristian ‘Kit’ Paul’s obsession over the soul-touching merit of photography."
"Domeniul Coroanei Segarcea wines are highly ranking and multi-awarded at prestigious international wine competitions, and probably the most commendable representative of the new Romanian wines.
Brandient created the name Minima Moralia—borrowed from the philosophers’ realm—to bring the six values together, and designed the brand's identity.
The packaging depicts real people with an archetypal visual character, explored through the unique detail, texture and bokeh of wet plate photography (collodion and tintype)— an old technique kept alive by aficionados."
Designed by Brandient, Singapore