Before & After: Peter Popple's Popcorn
by Tiffanie Pfrang on 10/07/2013 | 3 Minute Read
Peter Popples Popcorn started with little more than an idea to make a healthy popcorn for families to enjoy.
The brand is based on the fictitious character Peter Popples - a young scientist who loves everything that goes pop and the science behind it, but out of all of his experiments, Peter’s passion is making the perfect popcorn. Branding and packaging evolution yields great business results.
“We have worked hard to create a product that is really popular with families and constantly get feedback on how loved our character Peter is. Tweaking the packaging allowed us to bring Peter to life more and carry bolder key brand messages.”
- PPP founder Louise George.
Three and a half years back, Family (and friends) created a story, name and packaging design for UK business woman Louise George. Read more about the update after the jump.
"The packaging started out as paper printed, casually applied labels to clear packaging, primarily to gain interest and ignite sales at farmer’s markets and small delis - keeping it simple, natural looking and freshly made.
The packaging has now evolved into foil flow wrapped, more benefit driven and impact led branding, designed for commerciality to sell into the UK multiples and bigger grocery stores. Brighter packs, less focussed on product show and more focussed on the brand ideas will help shelf standout - instant appeal on shelf is absolutely essential in such a crowded category as snacking. What has not been lost however is the charm and simplicity of the brand.
'There has been a lot more interest since we have the new packaging. I’m delighted to have secured a number of larger contracts across the UK… I would say I’ve had a 30% increase in sales' Louise George added
Derek Johnston, strategy director at F&f says "This is just the type of challenge we love - having created a brand that is gaining market traction, its wonderful to be in the position of helping it build its brand strength for the longer term - it's what FMCG is all about
Designed by Family and Friends, UK