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New Zealand Artist Greg Straight Designs a Collector's Tin for Chelsea Sugar

by Tiffanie Pfrang on 10/16/2013 | 2 Minute Read

Chelsea Sugar partnered with celebrated artist Greg Straight and Fly to product a special edition label for their golden syrup.

“Greg’s artwork flawlessly encapsulates the New Zealand culture, which is at the heart of the Chelsea brand. We are proud to partner with such a progressive artist who truly understands our vision and values, and who has managed to translate this into an exquisite piece of art," Tracey McKay, NZ Sugar Senior Manager



"Straight took inspiration from the natural beauty of the ocean and native bush that surround the Chelsea Sugar factory building. The design evokes memories of long summers, our favorite Kiwi pass times and of course, the warm, rich color of golden syrup.

The Golden Syrup Tin has been a staple in every keen baker’s pantry since 1884.

The company believes this second tin in the collectors' series will become a Kiwi icon and remain in people's homes as a piece of art, well after the last drop of golden syrup is gone. Last year’s design derived from the early 1900s Golden Syrup tin and was an instant classic."

Designed by Greg Straight and Fly New Zealand 





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