Tokaji Festival Wine
by Tiffanie Pfrang on 01/17/2013 | 2 Minute Read
Checkout these beautiful labels for Tokaji Festival Wines by Hungarian designer, Dora Novotny.
"I designed those labels for a competition organized by Tokaji. Tokaji is a famous Hungarian wine brand. Tokaji wanted through this competition to promote their products in a summer festival, Hegyalja Fesztival. The rules were to design label for three different kinds of wine. The target audience is for young people attending the festival (aged from 18-25).
I tried to make something refreshing, young, eye-catchy and innovative, to catch the attention. From my personal experience, most of the time people are taking off the labels from the bottles, while chatting in a festival. Therefore, I designed a label that provides information about different ways how to open a bottle of wine at the back of the label."
Designed by Dora Novotny, Budapest, Hungary