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Student Concept

Student Spotlight:Dickin's Cider

by Gina Angie on 09/09/2012 | 2 Minute Read

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A student project that was designed to exemplify summer time in New Zealand.

"The identity for Dickin's Cider was inspired by the companies background, being first created by a surfer playing with some cider concoctions in a retro caravan, parked up at Bethels Beach in Auckland, New Zealand. This story is the perfect representation of summer time in New Zealand. The reflection of the retro kiwi caravans create an individual and very iconic style that not only appeals to the young generation but visually is very effective capturing the essence of the brand.



This unique design style gives the brand it's story and background and helps create an emotional connection with its audience letting them reminisce about their own fun Kiwi summer experiences."

Designed by Maxine Allen

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