Vendors line the halls of Fancy Food Fest

Rivet & Sway

by Tiana Spellman on 08/07/2012 | 2 Minute Read


Rivet & Sway is an online shopping boutique focused exclusively on women’s prescription glasses.

With their own line of high-end frames and an experience that mirrors a favorite boutique, Rivet & Sway makes buying specs online, easy and fun with free home try-ons and free delivery of your chosen Rx glasses. To punctuate the boutique store experience, we designed the home try-on and the final Rx packaging to be a multi-layered gift.


To echo the name Rivet & Sway, we used metal, wax string and craft paper and contrasted it with flowing graphics and calligraphy. The first package, the home try-on box, contains 3 pairs of frames with instructions and is designed so it’s easy for the customer to reseal the box and then drop off at their nearest mail box. The final packaging, contains the final Rx specs. To complete the experience, the package serves as the eyeglass case with a microfiber bag that doubles as the lens cloth.

Designed by YIU Studio 

01 glasses closeup 1

03 hto open 1

04 hto eyes 1

05 HTO tab 1

06 hto complete copy 1

07 Purchase stack 1

08 purchase 6pack 1

09 Purchase angle 1

10 Purchase RivetInStyle 1

11 Purchase SwayYourWay 1

12 purchse kisses 2 1

13 Purchase flow 1


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