Johnny Cupcakes & Junk Food Clothing
by Gina Angie on 08/16/2012 | 2 Minute Read
Johnny Cupcakes' new collaboration with Junk Food Clothing. The pop up tee packaging takes me back! =)
"The collaborative line of apparel will be exclusively presented and sold through of an ice cream truck in these popular city neighborhoods, with exact locations announced the day of the event via twitter (@johnnycupcakes). Moreover, each city stop will offer its own unique “flavor” of limited edition product, only available for sale that specific date. These limited-edition products will arrive in collectable ice cream inspired packaging, and free ice cream will be given out with every purchase.
We decided to take our combined food esthetics and come up with a collaborative event that would pop up in New York City, San Francisco, and Los Angeles. The theme of the event was ice cream, who doesn't love ice cream? So we rented an ice cream truck in each of the 3 cities, gave out free ice cream and offered up specially packaged t-shirts that we made exclusive for each city."
The packaging for the Ice Cream Pint was designed by Clark Orr of Johnny Cupcakes and Demetrius May of Junk Food Clothing designed the Push Pop Packaging.