Zoégas Coffee - Limited Blend
by Tiana Spellman on 06/14/2012 | 2 Minute Read
Visual identity and packaging design for Zoégas limited edition series "Limited Blend".
Zoégas is a Swedish coffee company founded in the 1800s, that specializes in dark roasted coffee. Limited Blend No. 1 from Tanzania is the first edition of a limited series roasted whole beans from around the world. The design is created to standout among competitors, generate interest as a limited edition premium series, and enhance Zoégas position as the best in knowledge and development of new blends and compositions.
" We drew inspiration from classic flavor and premium products, such as whiskey, champagne and perfume. We created an expression that highlights information about the product, origin and flavor description, in a competent and sophisticated way. The black / white design creates a transparency that focuses on the story behind the product. "
Designed by DDB Design, Stockholm