Hiball Energy Drink
by Tiana Spellman on 03/22/2012 | 2 Minute Read
Hiball redesign targets Sophisticated, health conscious consumers of all ages integrating thermochromatic ink technology into the design, which causes little “bubbles” on the cans to turn blue when the beverage gets to a temperature of 45F.
"We achieved the consumer’s ability to connect with the brand by switching to a 16oz. can, a package option that is also lighter, larger, more sustainable and more portable. Previously bottling in glass was premium and unique, but it took the consumer an extra step to determine what the product was."
"I am fortunate to be married to an incredible designer, Alyssa Warnock. We discussed the look and feel we wanted to achieve---unique, premium, healthy, sophisticated etc. and she created amazing packaging concepts that were further tweaked through mock-up stages to create the final artwork. We made sure the cans were going to "pop" off the shelf and the brand would resonate with people, being that it is innovative, fresh and clean-- yet retro looking at the same time."
Designed by Alyssa Warnock of Alyssa Warnock Design Studio.