by Richard Baird on 10/24/2012 | 1 Minute Read
Wine label design created by Watson & Co. for Lagoon Hill.
"Most consumers choose wine based on the label and the price. (if someones says they don't, then they're telling porky pies ;) When bringing Lagoon Hill to the United States, we visited the three largest wine retailers in New York where it would be stocked, and designed a label that stood out from everything else on the market no leaves, no barrels, no adorable animals or skinny women. The type is hand-drawn, inspired by New Zealand's raucous typography and stark islands in open sea. Not unlike the effect the cheery Kiwi vinters had on us, a bottle of Lagoon Hill makes fast friends."