Vendors line the halls of Fancy Food Fest


Mighty Rice

by Gina Angie on 10/10/2012 | 2 Minute Read

10 04 12 mighty rice 14

Simply beautiful rice packaging.

"'We want a packaging design that will communicate the difference in quality, the refined character and the exceptional origin of our product.' The target audience is an eclectic but low-key clientele.

To meet the expectations of an overseas based client was a challenge we accepted with enthusiasm. Our design approach developed through a series of emails and skype calls between Athens and the exotic Mauritius, whilst we gradually absorbed the information that described this food product as ethically cultivated and dynamically positioned in the contemporary market. This experience was incorporated into the design framework. Thus, a mighty combination between the stated, the symbolic and the imaginary emerged. The essence of the island and the grain -the basic unit of every rice production- are rendered visible through clear, dynamic albeit elegant, transparent, duo-chromatic (b&w), non-folkloric design choices."



Designed by mousegraphics

10 04 12 mighty rice 1110 04 12 mighty rice 1210 04 12 mighty rice 1310 04 12 mighty rice 1

You may also like