Vendors line the halls of Fancy Food Fest

Freak Fragrance

by First name Last name on 09/30/2011 | 2 Minute Read


Propaganda has teamed up with cult beauty brand Illamasqua, to create and launch of their first fragrance.

As a brand that celebrates the idiosyncrasy of people, being unique and out of the ordinary, Illamasqua adopted the name 'Freak' for the fragrance. Given this as a basis, we explored a range of different avenues for what a 'Freak' bottle should look like. We decided on the bottle in the attached images. The shape is based on a traditional classic perfume bottle, with the bottom right corner removed to make the bottle stand on its edge, echoing the Freak ethos of 'refusing to fit in'.  A silver snail is attached to its side, a snail being a creature that is perfectly formed yet not admired as being conventionally beautiful by the masses, this represents Illamasqua's love of beauty in all things, especially the unconventional.

Illamsqua considers itself a night-time brand, therefore it makes sense that this unisex fragrance is made from flowers that bloom only at night, including the Queen of the Night (or Nightblooming Ceresus), a rare flower from the Arizonian desert which blooms for only night a year or when the moon is full.


Thank you to Lee Bennett head of design at Propaganda for submitting this to us.

Freak bottle on blackFreak Bottle on white



You may also like