Before & After: Pemmican
by First name Last name on 07/21/2011 | 2 Minute Read
"Reclaiming an outdoor tradition's rightful position: Pemmican beef jerky, once the category leader, was being pushed off store shelves by an aggressive new competitor. To re-engage core consumers, Pemmican needed to reinvent itself."
"Pemmican contracted Nomadic to guide and help facilitate consumer research and develop its new brand strategy. We identified a position, reformed the brand's architecture, established its elasticity, and proposed extensions. We then redesigned the brand's identity, creating a new logo, standards, and packaging. Finally, in partnership with Mars Shopper Marketing, we developed sales and marketing materials to re-launch the brand and re-engage Pemmican loyalists."
Designer: Wynn Burton
Creative Coordinator: Trela Lewellyn
VP Creative Director: Tim Washburn