Booster Energy Drink

by Tiffanie Pfrang on 07/11/2011 | 2 Minute Read

This cute packaging design for Booster Energy Drink 4 pack is an addition to advertisement spots from Saatchi & Saatchi, Belgrade. The character, Boosterd on the pack can be cut off and placed in different places. 

"Box is actually transport cardboard simple box so production must be cheap and easy to manufacture. Simple designed with few colors make it attractive but still cheap. In shops workers used to tear this kind of boxes and put cans on the shelves. After we introduced this design, that was not the case and 4pack was found facing at the customers from all shelves in the country making very nice distance from the category. 

At the back of the package there is boosterd character u can cut off and stick where ever you like. Usually, ppl are getting 2 boxes at the time, one to keep whole and other to cut character off.

If u want to open box, u can do it in 2 ways. Simple open box as any other by pulling up top side or, if u have more energy to burs out, u can grab boosterd character by his upper jaw on the front side of the box,
and tear the whole top side off the box." 

Designed by Saatchi & Saatchi Belgrade, Serbia

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