Corona Extra Limited Edition
by First name Last name on 06/02/2011 | 2 Minute Read
Shikatani Lacroix creates a refreshing new look for limited edition Corona Extra bottles:
"To promote Corona Extra’s spring campaign, Find your beach, Modelo Molson Imports commissioned Toronto design studio Shikatani Lacroix to create nine Collector’s Edition bottle designs, each one a collage of relaxation related imagery such as mountains, lakes, beaches and cottage country."
"The objective of the campaign is to help consumers find their happy place, wherever and whatever that may be. The designs reflect Corona’s personality as an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.
“The goals of the packaging design were to increase visibility at retail, drive the intent to purchase and create WOW,” says Shikatani Lacroix president Jean-Pierre Lacroix. “And it worked. The brightly coloured bottles are generating a lot of curiosity and appeal.” The new designs also elevate Corona above the crowd of "me too" beer brands that are flooding the market.
The colourful images are shrink wrapped on the glass bottles. Since the neck of the bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest."