Vendors line the halls of Fancy Food Fest

Plezir: Belgian Beer

by Tiffanie Pfrang on 06/13/2011 | 3 Minute Read

The Belgian Design agency,Mia has the opportunity to design a new brand of beer from start to finish. 

Plezir is the brainchild of Pedro Pereira. With over 20 years experience in the hospitality sector, he took what he learned from his particular background to do developed the brand in a totally different way...

"Pedro: "People need to have fun and enjoyable time. Life is too short not to enjoy it. With Plezir, we want to play an active role at this level. The idea germinated in my mind while I was leaning on the counter of a cafe in the wee hours of the night. I was with a group of friends and we had fun with a glass of beer in hand. But we lacked a female company! That's why I wanted to create an authentic brand of beer for those who appreciate the pleasures of life. A brand for Men AND Women. "

Designed by Mia, Belgium 

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