Vendors line the halls of Fancy Food Fest

Canadian Winter Survival Kit

by First name Last name on 05/11/2011 | 2 Minute Read


What do you need to survive the winter in Canada? Check out this awesome survival kit after the jump.

"The goal of this project was to design a kit that needed to be assembled. A minimum of four products with designed labels was required. The idea of a Canadian Winter Survival Kit was born and the logo, labels and packaging were designed.    The kit contains a pair of wool socks, a lift ticket, a condom, 3 bottles of beer, 3 bottles of Screech and an instruction card.  The instruction card was designed to accomodate the lift ticket, which slips into a sleeve to hold it in place, and the “convelope” which houses the condom is affixed to the front of the sleeve.  This card then slides into the box. The housing itself is an icon of Canadian beer, the 6 pack.       Each label features a hand drawn illustration that changes based on the item.  A lumberjack for the socks, deer antlers for the condom, a snowflake for the lift ticket, a maple leaf for the beer bottles and a cod fish for the screech bottles.  A red and black plaid pattern was used throughout the project to tie the separate items together and serve as a reminder of Canadiana.  The humorous take on the kit reflects the good natured sense of Canadians, the ability to laugh at ourselves. By playing off of well known Canadian “stereotypes”, the kit is a fun and unique tribute to the Great White North, helping all Canadians get through our long winters."

Designed by Beth Chapleau





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