Vendors line the halls of Fancy Food Fest

Student Concept—FASHION

The Return Of The Lost Sock

by First name Last name on 02/18/2011 | 2 Minute Read

This super-cool project comes from a class at SVA in New York.

"Stefan Sagmeister asked his MFA Design class at the School of Visual Arts 'Can design touch the hearts of strangers?'  Bruno Zalum and Camille McMorrow interpreted the question with a wink, and decided to lighten the hearts of people in the midst of a truly dreadful experience: doing laundry!

More pictures and video after the jump!

Attached you'll find photos of the gift they distributed to New Yorkers in laundromats--a single sock, in a custom package silkscreened with hand-type and illustrations. The packaging tells a story of a washing machine named Gene who has been eating everyone's socks all these years. He was hopelessly addicted to socks. After hitting rock bottom, the story goes that he made these gifts as amends for all the disappeared socks. Camille and Bruno then hit the streets in a Gene the Washing Machine costume they'd designed, distributing the packages to surprised and delighted city-dwellers."

You can see the video here 



You may also like