Method Ocean Plastic Initiative
by Gina Angie on 11/15/2011 | 3 Minute Read
Method Unveils a breakthrough bottle made of recovered plastic washed up from the ocean. Help Method turn this project, into the first commerically available Ocean Plastic bottle!
'We’ve created a usable bottle from ocean plastic and upcycled it into something useful that can be recycled again and again,' said Adam Lowry, Method co-founder and chief greenskeeper. 'Our ultimate goal is to raise awareness that the real solution to plastic pollution lies in reusing and recycling the plastic that’s already on the planet.'
Method, the leading innovator in premium, eco-conscious household and personal care products, unveiled its latest innovation in sustainable packaging – a bottle made out of plastic that washed up on beaches from the North Pacific Gyre, often referred to as the Great Pacific Garbage Patch.
Method’s bottle is 100 percent post-consumer polyethylene, 25 percent of which is plastic from the Gyre. Partnering with Envision Plastics, one of the largest recyclers in the U.S., Method was able to make bottles out of a novel and potentially profound new plastic material – Ocean PCR.
Together with Envision, Method has pioneered an integrated new recycling process to engineer Ocean PCR plastic that is the same quality as virgin HDPE plastic. The process allows the plastic to be cleaned, unwanted contaminants removed completely, blended, and then remanufactured into high quality plastic.
On hand to discuss this breakthrough, sustainable business and green jobs were U.S. Environmental Protection Agency Administrator Lisa P. Jackson; U.S. Small Business Administration Administrator Karen Mills; U.S. EPA Regional Administrator Jared Blumenfeld; and San Francisco Mayor Ed Lee.
'This innovation demonstrates what America, California and forward-thinking companies like Method can accomplish when they combine strong business principles with responsible actions to protect our health and the world around us,' EPA Administrator Lisa Jackson said. 'By transforming the trash in our oceans into usable products that are safe for our children, our environment and our future, Method has proven that green business can grow our economy and create jobs.'
San Francisco Mayor Ed Lee declared September 15 as ‘Method Day.’ 'Today's announcement by San Francisco-based Method demonstrates our City’s commitment to creative, innovative, and sustainable technology companies,' he said. 'By creating bottles made from ocean debris, they are demonstrating that San Francisco is a place for big ideas.'
'Method is a great example of a green company that is turning innovation into jobs,' said SBA Administrator Karen Mills.' 'Putting more tools - like the American Jobs Act - in the hands of businesses like this is exactly what we need right now to put America back to work.'
Method is focused on collecting enough usable ocean plastic to create a significant supply and turning it into bottles. The company will be collecting usable plastic from several locations with volunteer organizations on September 17, International Coastal Cleanup Day.
Method made its first bottle entirely from post-consumer recycled plastic in 2006. Since then, Method has continued to develop post-consumer plastic technology and now makes tens of millions of plastic bottles a year that are completely free from virgin plastic."