A Study in Brand Minimalism
by Yael Miller on 11/10/2011 | 4 Minute Read
Check out more examples showing the progression of these packaged brands from their current appearance to their core elements.
Some examples show a progression to a fourth level. While a few of them might work at this generic level (on merits of name alone, such as Guiness and Polo), most work best at the 3rd level of distillation, where the logo alone functions on a colored field with a particular shape (such as Pringles and Nutella).