Here! Sod T Shirt Packaging
by First name Last name on 07/01/2010 | 2 Minute Read
"T-shirt design and packing that takes design cues from food and packing found in supermarkets." Check out this fun and creative concept by Prompt Design after the jump!
"Here! Sod created a new line of t-shirts that are sold in simple &distinctive packaging that resemble the packaging of food found in gourmet supermarkets. Each shirt is sold in packaging that resembles different forms of packaging. For example, a 'pork' t-shirt is sold in the Styrofoam deli packaging used in the butcher's section of a supermarket. All the t-shirts in the product line are uniquely packaged to make their products more eye-catching and to create a fun&novel shopping experiences for consumers.
The unique packaging created instant brand recognition amongst consumers which generated large volumes of word-of-mouth advertising."