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Student Concept—FOOD

Student Spotlight: Oatrageous!

by First name Last name on 05/12/2010 | 1 Minute Read


A new project by student José Luis García Eguiguren. Beautiful work, take a look after the jump, and be sure to share your feedback on his design.

"The object of this project was to create a new image for an oatmeal in order to better position it in a market for women ages (25-35). Building on the "healthy and delicious" appeal of oatmeal, I utilized images to visually depict the ingredients: milk, fruit and oatmeal. The slight curve in the cup is not only more ergonomic but it also insinuates a thinning waistline. The tin foil covering the top of the cup will differentiate each flavor as each fruit is represented by a different color. "





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