Vendors line the halls of Fancy Food Fest

The Dieline Awards 2010

The Dieline Awards: Second Place - Electronics, Technology, Movies, CDs - earBudeez

by First name Last name on 04/15/2010 | 1 Minute Read


EntrantJDA, Inc. Retail Ready Design

Country: USA


By using the Audiovox earbuds themselves as eyes of individual characters, JDA, Inc. was able to give each colored earbud package a personality. We even named them: Bodie, Emo, Jay D., Skull Rojo and Zoie Jane.

Marketing Objectives:

JDA, Inc. was asked to reinvent the ME brand (Mobility Expanded) so it would appeal to a younger audience. Key drivers in the earbuds purchased in the $10-$30 range were color and style—not performance. JDA presented a wide array of packaging solutions drawing inspiration from sport shops, grocery stores and skate shops.

Additional images after the jump.

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