Vendors line the halls of Fancy Food Fest

The Dieline Awards: First Place - Bath & Beauty, Health & Personal - Kleenex Perfect Slice of Summer

by First name Last name on 04/15/2010 | 1 Minute Read

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Entrant: Kimberly-Clark / Kleenex

Description:

Big  juicy wedges of watermelon, lime and orange create the impactful Kleenex(R) brand Slice of Summer series.

Marketing Objectives:

 

Scream summer! Create differentiation, thru packaging, from familiar facial tissue cartons that will generate interest during the historically slower summer season. Graphic design, stylized photo-realistic illustration and carton structure come together to create an undeniably summer display for the brand.

 

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