Dieline Conference 2019 Early Bird Rate Ends TODAY
Vendors line the halls of Fancy Food Fest

The Dieline Awards: Third Place - Home, Garden, Pets - Organic Pet Superfood

by First name Last name on 04/14/2010 | 1 Minute Read

 

Entrant: Jim Hargreaves

Country: USA

Description:

Packaging for Organic Pet Superfood, a boutique line of organic pet supplements - based in Boulder, CO.

Marketing Objectives:

 

Our primary design goal was to create a package that would stand out in a market dominated by dull, white plastic bottles that look more like generic vitamins than premium pet nutrition. To be honest, it wasn't very hard.

The product's design was tailored to our target audience: college educated women, ages 35-65, who own and care for a dog or cat and are willing to spend a little extra on their pet's health.

Additional images after the jump.

 



 Ops2

 

Ops3

You may also like