The Dieline Awards: Third Place - Home, Garden, Pets - Organic Pet Superfood

by First name Last name on 04/14/2010 | 1 Minute Read

Editorial photograph 

Country: USA

Packaging for Organic Pet Superfood, a boutique line of organic pet supplements - based in Boulder, CO.

 

Our primary design goal was to create a package that would stand out in a market dominated by dull, white plastic bottles that look more like generic vitamins than premium pet nutrition. To be honest, it wasn't very hard.

The product's design was tailored to our target audience: college educated women, ages 35-65, who own and care for a dog or cat and are willing to spend a little extra on their pet's health.

 

 Editorial photograph

 

Editorial photograph

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