Vendors line the halls of Fancy Food Fest

Brand Spotlight: Bath & Bodyworks Aromatherapy

by First name Last name on 03/17/2010 | 2 Minute Read

Beardwood&Co has worked with the Aromatherapy team at Bath & Body Works for the past five years to keep this best-selling line of Aromatherapy products fresh, relevant and beautiful. 

Retaining a classic apothecary style, the entire line was redesigned in 2005 to highlight the four core therapeutic benefits that drive interest: Sensual Stress, Relief, Sleep, and Energy. 

Beardwood_AT1

Aromatherapy Classics

Each season, Beardwood&Co collaborates with Bath & Body Works’ in-house team to design limited-edition, gift-worthy packaging for seasonal launches and additional products.

Beardwood_AT2
Beardwood_AT3

Aromatherapy Sleep, Winter 2007

Beardwood_AT4

Aromatherapy Optimism, Spring-Summer 2009

See the rest after the jump!

Beardwood_AT5
Beardwood_AT6

Aromatherapy Stress Relief, Fall 2009

Beardwood_AT7

Aromatherapy Sensual, Winter-Spring 2010

The ongoing growth of the Aromatherapy line has proven how continuous innovation around a strong core concept can keep consumers coming back season after season. 

You may also like