Brand Spotlight: Bath & Bodyworks Aromatherapy
by First name Last name on 03/17/2010 | 2 Minute Read
Retaining a classic apothecary style, the entire line was redesigned in 2005 to highlight the four core therapeutic benefits that drive interest: Sensual Stress, Relief, Sleep, and Energy.
Each season, Beardwood&Co collaborates with Bath & Body Works’ in-house team to design limited-edition, gift-worthy packaging for seasonal launches and additional products.
Aromatherapy Sleep, Winter 2007
Aromatherapy Optimism, Spring-Summer 2009
See the rest after the jump!
Aromatherapy Stress Relief, Fall 2009
Aromatherapy Sensual, Winter-Spring 2010
The ongoing growth of the Aromatherapy line has proven how continuous innovation around a strong core concept can keep consumers coming back season after season.