Vendors line the halls of Fancy Food Fest


Bottle & Jar Shaped Packets

by First name Last name on 02/05/2010 | 1 Minute Read


I noticed these jar-shaped Nutella packets—(top photo via: Notchet’s Flickr Photostream)—at a grocery store in Rome. (Did I mention I was in Rome a couple of weeks ago?)

Then today I saw this bottle-shaped Heinz Ketchup packet. They’re calling it their “Dip & Squeeze” dual-function package. (Photo via: Heinz Ketchup press release)

sense that packets should reference whatever form of packaging is most
associated with the product. As if to say, “Within this packet: the
same trusted product you know from the bottle.” Or jar.

(More Nutella & Heinz packet pictures & a video, after the fold...)




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