Vendors line the halls of Fancy Food Fest

BEVERAGE—FOOD—Design News + Trends

half-an-orange packaging

by First name Last name on 02/12/2010 | 2 Minute Read


Various “half-an-orange” packs... Cut in half, the orange becomes a

hemisphere with one flat side. The better for printing cross-section

graphics of the orange’s separate sections.

Alberto Ghirardello (in Italy) and Marcel Buerkle

(in South Africa) have each envisioned hemispherical plastic tubs with

peel-off lids, made to resemble oranges—cut-in-half. Ghirardello’s

concept (lower left) is for liquid and powder samples of Salvo:


is a packaging concept for free samples of Salvo dish detergent. The

idea consists on two hemispheres in plastic material (HDPE or other)

orange-skin texturized; pasted on a 1mm thick plastic sheet. The two

sides are joined with removable glue, so you can separate them without

damaging the packaging. Once they're separated you can open them by

pulling the small flap on the side. Since the product is sold in liquid

or powder form, the two parts are filled respectively with 50 ml of

liquid product and 50 mg of powder, so you can try at your home both


Marcel Buerkle’s idea (upper right) is for a “Quick Fruit” orange-flavored fruit jelly snack. (He also envisions kiwi and guava varieties.)

Upper left, is Arnell’s

Tropicana juice cap. Half of a miniature orange, face down on the

container, so that, in twisting it open or closed, it’s as if you’re

your using a tiny juicer. (It also makes a nice guitar knob.)

Lower right, is Florida’a Natural’s cap—also a cross section, but the other way around, so you can see the orange sections. (via: Portigal)

Oranges (and other fruits) serve as wholesome symbols of ‘nature’s packaging.’ —And

the idea that nature also designs packaging, sort of makes the whole

package-design-thing seem a bit more wholesome, right?


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